Skip to main content

How to Make a Newsletter

A newsletter is one of the most effective ways of spreading word. You can use it to promote, to preach, to market, or to advertise whatever you want. Organizations and some companies still see some value in spreading the news around. The problem is how you can make one that’s sure to generate your desired results.

Choose your medium. In a paperless universe, it is definitely cheaper to do it online. You can always send it out via e-mail or have it available for download. A blog as a news zine can also work too. Having it printed out can be an option (a bit more expensive too) and you might have some limitations like color (printing in color is expensive!). A photocopied newsletter (while it can work with small runs and very localized distribution) can be a bit shabby at times.

Settle on your content. A newsletter should consist of good material. If you’re running a business, your newsletter content should contain updates, new items on sale, promotions and discounts. Your goal is to inform the public about your product or service. That way, your objective will always be satisfied.

Make good write-ups. You may have good content, but can you compose compelling write-ups and articles? Remember, you want people to read your newsletter from cover to cover so make sure you write your content in the most interesting way you can. And make sure you proof-read your articles. Bad grammar is just not acceptable.

Hire a good artist if you’re not good with designs. A newsletter is not just about the text, but it’s also about the visuals. You want your newsletter to be fresh and appealing so invest on a good layout and design artist who can give life to your newsletter with kick-ass design.

If you want to do it yourself, desktop publishing is the way to go. But you have to at least gain a simple understanding of design concepts before you proceed. Some design concepts to take note of - 1) Clear readable font size, 2) effective color schemes, 3) pictures (make sure they’re scaled or cropped so they won’t look distorted), and 4) effective use of white space (to prevent visual clutter).

Ask for feedback. In one part of your newsletter, you can put a feedback form where your readers can fax you what they think about your newsletter. You can get very helpful suggestions from your readers and increase readership if your newsletter keeps on getting better because of their feedback. Plus, you can earn the readers’ loyalty.

Labels:

Comments

Post a Comment

Popular posts from this blog

What is Team Effectiveness?

Team effectiveness refers to the system of getting people in a company or institution to work together effectively. The idea behind team effectiveness is that a group of people working together can achieve much more than if the individuals of the team were working on their own. Team effectiveness is determined by a number of factors, such as: * The right mix of skills. Team effectiveness depends in part on bringing together people who have different skills that somehow complement each other. This can mean different technical abilities or communication skills. In fact, teaming up people who share the exact same characteristics is often a recipe for disaster. Team effectiveness depends on people taking on different roles in a group setting. If there is no agreement on who does what in the group, it is unlikely that the team will prosper. * The right motivation. Team effectiveness is directly linked to the interest that the group has on the project. If the job is too easy or ...
Post a Comment
Read more

Graphical Analysis Demo - Swot Analysis Software

Graphical Analysis 3 arrives as an easy to use program that produces, analyzes and prints graphs that you make. It’s been a popular product for years and with this third version new features and capabilities are included as well as an updated look. Graphical Analysis 3 can do a lot of things. Create and print graphs, data tables, text, FFTs, and histograms. They are highly customizable; allowing you to perform automatic curve fits, calculate statistics, tangents, integrals, and interpolations. You can also adjust the parameters of your graphs. Putting data into Graphical Analysis 3 is easy. Type the values into the data table, import your collected data from a supported TI graphing calculator using the TI-GRAPH LINK cable or USB direct cable supplied with TI-84 or TI-89 Titanium Calculators. Then simply copy and paste the data from another program. New features abound, including video analysis of still photos, double-Y graphs, function plotting, and support for importing information fr...
Post a Comment
Read more

10 Questions you should ask to yourself

"What Really Makes You Tick?" 10 questions you should ask to yourself: a preparation to self-improvement Be all you can be, but it's not always in the Army. I often see myself as somewhat contented with my life the way things are, but of course it's hard to think of anything else when where are real issues to be discussed. Still I aspire for something deeper and more meaningful. So we're all pelted with problems. Honestly it shouldn't even bother or even hinder us to becoming all we ought to be. Aspirations as kids should continue to live within us, even though it would be short-lived or as long as we could hold on to the dream. They say you can't teach an old dog new tricks… or can they? 1. What do I really want? The question of the ages. So many things you want to do with your life and so little time to even go about during the day. Find something that you are good at can help realize that small step towards improvement. Diligence is the key to k...
Post a Comment
Read more